User Experience
We want your users to LOVE your product. We want zero user frustration. Anything else is just not good enough.
When it comes to designing an experience for your users, we go by two principles which we’re willing to defend with our backs to the wall:
1. Super-Simplicity: Users love simple products. They’re immediately understandable, they serve clear needs and they just work. If there are a couple of features you’re debating about, you’ll probably be best served by leaving them out (it will cost less too).
2. Stunning Looks: We’re the “wow” effect makers. The iPhone is such a polished product that it’s users positively expect to be “wowed”. Give them this feeling to win their hearts.
We stick to these principles because we want users to LOVE your product. We want zero user frustration. Anything else is just not good enough.